OUR WORK
Erik Ireland - The Cabin
Mindfully Building Success Through Community
When you've got a successful podcast, brand partnerships, and over 500k followers on social media, taking your brand in new directions can feel daunting.
We've been working with Erik Ireland, certified mindfulness coach and the host of the Listen to Sleep podcast, to take his brand to new heights with his special online community and mindfulness coaching practice. With the help of IvyHill, what started as the Awaken Your Myth Peace and Prosperity Circle has become The Cabin, a name and concept that better reflects what resonates with his audiences.
Within one week of implementing his new messaging and marketing, Erik saw higher conversions to his online community and mindfulness education platform. And that's just the tip of the iceberg!
All She Wrote Books
Helping a Displaced Business Get Back on Its Feet
What do you do when your rent goes up over 130% in two years and your business is being displaced? To top it off, you have $8,000 in repair bills, need to move in 30 days, and raise at least $60,000 to keep your doors open. Phew!
This was the case for All She Wrote Books. Within a few days of signing, we set up an organizational system and strategy to get this campaign going. Everything from content and PR strategy to influencer engagement was covered. Activating Christina’s personal and professional networks was a key component of our work, leading to features in places like the Boston Business Journal, MassLive, and Boston Globe.
In just five weeks, we helped raise over $60,000 for the only queer woman-owned bookstore in the greater Boston area. Now they're kicking off 5 years in business with the continued help of IvyHill's brand communications expertise.
Hot Plate Brewing
Hyperlocal Engagement for Brand Impact
As the only Latina-owned brewery in all of Massachusetts, Hot Plate Brewing is quickly becoming a hub for communities in the Berkshires and beyond.
What started as a business idea inspired by a loss of heat during the pandemic has evolved into a successful 7-barrel brewhouse and taproom that opened in Downtown Pittsfield in 2023! Although the team has a strong marketing background, navigating the world of PR, staying on track with social media, and tailoring event activations that aligned with their mission was time consuming. That's where our team came in.
With IvyHill PR, this community-driven business substantially expanded its reach, landing articles in outlets like Wine Enthusiast, The Mountains, and Uproxx along with leveling up their video and strategic partnership activations.
KDZ Designs
Improving Brand Direction for Big Results
When you're a solopreneur, it can be tough to know how to take your brand to new heights. Finding the time to deliver quality services to clients, manage your operations, and improve your brand presence is enough to make anyone's head spin.
Our client Karen Dzendolet of KDZ Designs was certainly in that boat. Luckily, we've helped her steer things in new directions through our Get Your Ship Together package. In a matter of months, Karen went from taking hours to construct a single blog post to having regular fresh content, laser focused messaging, new connections to build her lead pipeline, and updated visuals that reflect her unique take on interior design.
As she's shared, her journey is far from over, but now she has tools to navigate things more confidently. Take a look at the behind the scenes of her brand content shoot to see!
Goals to Results
A Video Business Card That Drives Results
When you do things differently than the rest of your industry, it's crucial that people understand you.
We teamed up with Goals to Results to bring their B2B communications to the next level and share their thought leadership.
How did we do this? We worked with Dennis on refining his messaging and came up with an efficient schedule for getting the footage (and photos!) we needed. Within the span of a few hours, our team set up, recorded an interview, gathered relevant B-Roll footage, and took branded photos.
Goals to Results now has months worth of video and photo content that shares their story and expertise. Dennis has also grown his own video editing and content creation skills along the way!
Boston Moms
Community Connection Through Strategic Visuals
Along with their ongoing "Mom's Eye View" series, we support Boston Moms with creating visual assets for their local event promotions and advertising clients. These videos not only further Boston Moms' brand reach, but also provide opportunities for busy moms to find trusted businesses and community. By utilizing the founder's knowledge of her target audience, we help turn viewers into engaged site visitors and customers.
An event at the Superette in Seaport is a prime example. Meg collaborated with the Superette team on the event plan and vision, we brought our creative flare to produce a series of four videos to help promote things.
In a matter of days, our videos led to hundreds of event sign ups, thousands of views, and multiple happy clients!
Small Victories
Growing a Sustainable Message for a New Chapter
As a niche brand, you naturally stand out.
What began as a local design studio with two separate brands has blossomed into a collaborative space where community comes to life through cleverly designed gifts, including plantable greeting cards and pronoun pins.
When Small Victories wanted to explore new ways to get their name out there, we dove in. That’s when something amazing happened: an opportunity to open a brick-and-mortar store in the heart of Northampton, Massachusetts!
We worked with the team to concisely nail down the brand’s story and how this next chapter at Thornes Marketplace aligned with their overall goals for increasing sustainability and creativity across communities. We gathered quotes directly from the founder to inform the direction of a new press release and even got them local coverage on a new TV show.
Beloved Earth Cleaning
Improving the Ecosystem for Stronger Branding
As the first ever green cleaning company in Western Massachusetts, Beloved Earth has long stood for ethical work practices, sustainability, and health. After 19 years of adapting to changing circumstances, it was time to level up! This included a total overhaul of their internal communications, reshaping their brand identity, refining their messaging, and improving content strategy. We also provided education to staff about how they can create their own content, bridging the gap between their company's mission and the daily work it does.
Their founder is now able to clearly articulate her vision for the company internally to staff and externally to the public. We also helped her get featured on a local television show!
M&A Brands
Mike & Patty’s Mainvest Campaign
When Boston’s most popular breakfast spot decided to launch a new location, team members at IvyHill knew exactly what to do.
With an ongoing Mainvest campaign, we knew a longer-form video would be crucial for succinctly sharing their story and driving investments. In a matter of weeks, Mike & Patty’s had raised over $150,000 to build out their Jamaica Plain location.
We started off by learning more about the overall campaign goals, determining what footage was needed, and planning out a shoot day with owners, Mike and Ania.
The result? A video that create a buzz while reflecting their message.